Profile
Dennis Pedersen; A technical pro, leading the way in Still Life and creative product photography for over 20 years. Working with a variety of regular clientele Dennis is a renowned professional within the cosmetic and beauty world; their creative needs are exceeded with his ability to produce diverse, imaginative and technically outstanding images, which have set the benchmark for quality.
With the transition from the darkroom to digital, Dennis house’s his own retouching / post production studio allowing him to push the boundaries of the label ‘ Still Life ’ photographer, bringing images alive wherever it be with an explosion of water or a flare of special effects.
Working from his own studios in Shoreditch, London. Dennis has developed an extensive portfolio ranging from Editorial and PR through to POS and Advertising.
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Dennis’ career path has been an unconventional one and his story will make inspiring positive reading for all aspiring photographers hoping to break into this difficult profession.
Back in 1985, while working as a builder in London, Dennis met up with his friend, Greg Gorman, who was working as a celebrity photographer.
Still a friend and successful photographer to this day, Gorman’s tales inspired Dennis to quit building immediately and try photography for himself.
After a considerable amount of cold calling from studio to studio Dennis was offered the opportunity to work for fashion and beauty photographer, Jean Claude Volpeliere. Volpeliere’s work was mainly on location so Dennis started to learn his craft while traveling all over the world shooting for fashion magazines and beauty clients.
His time with Volpeliere concluded via an introduction to advertising still life photographer, Jon Stigner. Known for his impeccable attention to detail and lighting techniques, Dennis jumped at the opportunity to learn from one of the best.
Working with large format 10 x 8 cameras it was under Jon’s tutelage that Dennis discovered his true niche - a love for the technical aspects of photography.
Working under Jon, Dennis spent three years studying lighting techniques and composition before taking the next step; to open his own studio in Hoxton Square, London. Dennis reflects: “Working for yourself under pressure makes you learn incredibly fast”.
Striking out alone proved a steep learning curve, although this didn’t dissuade clients from knocking on Dennis’ door. With advertising providing the mainstay of work until the 1990s recession hit.
The recession brought an abrupt end to the big advertising clients but an invitation to submit work for an exhibition in Hamburg took Dennis’ work in an altogether new direction.
Choosing to work with a theme of liquids and water photography for the exhibition submission, Dennis became increasingly inspired by the opportunities presented by movement in still life photography
Discovering that they offered him the perfect medium in which to combine his technical and creative skills, he started to experiment with a variety of liquids, powders and special effects photography
Clients and magazines were immediately impressed with the results and Dennis’ distinct style – a unique blend of technical expertise and creativity - started to emerge.
Today, Dennis shoots for almost all of the UK’s leading fashion and beauty magazines with his images regularly gracing the editorial beauty pages. Commercial clients have also been quick to take note and editorial work is balanced with advertising, PR and online commissions.
Dennis concludes: "I love my work as a still life photographer and am hugely grateful for the inspiration and advice that I have been given throughout my career"
Click Here to apply for work experience with Dennis.
Email: info@dennispedersen.com